on the controversial practice, its guidelines are no near as forceful as some countries like france, britain and israel that has proposed legislation for companies to identify when their ads have been altered. some celebrities have spoken about extreme retouching. kate winslet took legal action for making her too thin and brad pitt ask his "w" magazine cover not be retouched. i got to tell you that sometimes i think my life would be better if i was 10 pounds thinner. how messed up is that? i told that to the ama guy and he says, blame these magazines. >> you don't need retouching quite frankly and i do blame the magazines for making you think that you must be perfect. magazines won't go along with this. with any change, right? >> yeah, the ama is hoping that they'll listen to these guidelines and the girl scouts of america loved what they're doing but the reality of the situation is, you know, photographers and the media and the campaigns really don't want to change anything. >> so talking about the 10 pounds, when the guy made your face fatter. >> he made -- it was really cool set called po